Mark Zuckerberg has thrown a bucket of iced water on himself, and filmed it. Before you think he's lost his marbles, the silly stunt was part of a charitable endeavour to raise awareness for ALS
Zuckerberg is not the only tech boss to take part in the stunt. Microsoft’s CEO Satya Nadella allowed the winners of an internal hackathon to drench him with icy water. Nadella then challenged Google and Amazon CEOs Larry Page and Jeff Bezos, while Zuckerberg has nominated Bill Gates, Sheryl Sandberg and Netflix's Reed Hastings to take the plunge next.
The ridiculous dare is doing its job in raising awareness - The Huffington Post
reported that all the tomfoolery has accounted for a 1000% raise in ALS donations.