Photography is dead. There, I said it. Not the act of taking photographs, or video footage, but that art of finding something which is beautiful or compelling, and then framing and capturing it. Now as a replacement we go for the shotgun approach. No longer limited by film, frames or file sizes, we now take photos and capture video of everything and anything, no matter the merit. Some people upload these photos to social media, to be viewed by other bored souls, but the vast majority pointlessly languish on memory cards and hard drives forever.
We now take photos and capture video of everything and anything, no matter the merit.
Nothing epitomises this trend more than the explosion of people using GoPro’s to film completely unnecessary parts of their lives. From the tourist who films their walking tour of New York via head mounted cam, to the concert goer who carries their camera on a long stick, to film something they never plan to watch again. And of these egregious cases of GoPro overuse (and that of other cameras), none is worse than the ‘Fetch’ mount.
The Fetch mount, as you may have already presumed, allows for a user to strap a GoPro camera to their dog. Coming in at $60, this complicated series of straps promises to show you the world from your dogs own point of view. But why, oh, why, is this something that is necessary?
Unless you are filming a documentary about the life of a dog, or are be lucky enough to own the Canine reincarnation of Stanley Kubrick, there is just no place where this footage would be worth watching. GoPro’s very own marketing material points this out, with the statement: This harness features two mounting locations for a variety of perspectives: the chest, for bone-chewing, digging and front-paw action, and the back, for over-the-head shots of running, jumping, fetch and more.
“Wow! Such exciting footage definitely will open our eyes to new ways of looking at the world around us!
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