What Apple Thinks We Do vs Real Life

The Apple Watch is Designed On The Premise That We Actually Do Stuff

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© 2017 Apple

1. Apple's idea of a rooftop party

Real rooftop party.

2. Apple thinks we work-out all the time. Like literally all the time.

Which isn't true - but when we do it actually looks a bit more like this.

And this.

But NEVER like this. Can anyone tell me what this guy is doing?

3. Apple thinks we want to monitor our health 24/7

When really, you're thinking about your next one of these.

4. Apple thinks we actually do things at the weekend. Like Painting Artsy Walls.

When in reality it's a bit more like this.


 4. Apple thinks we skateboard everywhere.

In reality, we skateboard nowhere.

5. Apple thinks this looks perfectly acceptable