There's a hashtag trending on twitter called #DeleteU2. It's all a bit embarrassing for Apple and U2, whose giant PR stunt has gone terribly wrong. The worst part is that it didn't have to be like this.
When U2 announced that they would be giving away half a billion free copies of its new album, Songs of Innocence, it sounded like a great idea - for U2 fans. Instead of Apple allowing people interested in the album to download it of their own volition, they just installed it on people's devices without their permission. Then lots and lots of people got annoyed.
Even I can't delete this frigging U2 album from My cloud.— God (@TheTweetOfGod) September 16, 2014
Apple had to respond to the backlash by issuing instructions on how to remove the 'gift album' from the iTunes music library and purchases. Bono wrote on the band's website, "For the people out there who have no interest in checking us out, look at it this way: The blood, sweat and tears of some Irish guys are in your junk mail." Ouch.
There are people who are not going to care to have this gift. We knew all of that going in. No surprises here. If someone doesn’t like it, then great, that’s OK, delete it.
U2's manager, Guy Oseary, also responded to the bad press in an interview with Mashable. "It’s a gift from Apple," Oseary said. "If someone doesn’t like the gift, they should delete it. ... There are people who are going to be thrilled to get a gift. There are people who are not going to care to have this gift. We knew all of that going in. No surprises here. If someone doesn’t like it, then great, that’s OK, delete it. ... We just want to share it with as many people as possible. If you don’t want it and you don’t need it, delete it."
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