Samsung, despite being the largest tech manufacturer in the world in terms of sales, is facing a significant problem. Over the last 12 months, its profits have fallen precipitously, as competitors in China outsell its Galaxy phones and it has been forced to increase marketing budgets in order to sell devices. Knowing this, the company is likely to be desperately looking for a new product with which it can regain the stronger sales of past years.
The best strategy for them would likely be for a new and innovative form factor which takes advantage of the huge amount of R&D which the company has undertaken, especially in digital display technologies. We have already begun to see the company moving in this direction in the last few months with the release of the Galaxy Note Edge, however, emerging evidence suggests we could see something much more revolutionary in 2015.
Speaking at an investor conference, Lee Chang-hoon, vice president of the business strategic team at Samsung Display, explained that the company is planning to increase the number of flexible and foldable AMOLED displays which the company is producing in the coming year. According to reporting by ZDNet he stated:
"We will secure production capacity of 30,000 to 40,000 [flexible displays each month] by the end of next year, [...] We plan to provide consumers with a product that has a flexible display by the end of the year. However, nothing has been decided on the finished product…”
While Samsung Display is not a part of Samsung Electronics, but rather a different branch of the Samsung conglomerate, the device which he is talking about, may not even be being produced by Samsung at all, however this seems unlikely. Due to the large production run, it is probable a significant portion of these displays will end up with Samsung Electronics, adding more evidence that the company is planning to release a bendable smartphone in 2015.
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