They plan on releasing their phone between $300 and $400 range or the “affordable premium tier” market.
When a brand new smart phone hits the market, it typically gets a lukewarm welcome. This is most apparent with industry newbies and, as expected, some do not get past the initial hurdles of creating a phone from scratch. But Nextbit is different.
Nextbit enjoys the distinction of being propped up by Google Ventures (GV). Other high profile projects by GV include Uber and Nest, a company that aims to turn living spaces into smart spaces.
“Your phone will perform better over time and function at a higher level because of software enhancement.”
Who Is Nextbit?
Nextbit executives are also industry veterans. Tom Moss (CEO) and Mike Chan (CTO) both worked for Google and were part of the team that handled early Androids. Scott Croyle (CPO), on the other hand, was a lead designer in HTC. His designs include the HTC One M7 and HTC One M8. Very interesting. Perhaps a deal-maker for the company is its target price range. They plan on releasing their phone between $300 and $400 range or the “affordable premium tier” market.
Battling Phone Fatigue
Nextbit is keeping its lips sealed before its September 1 unveiling. But the most interesting bit that they have shared is that their phone is supposed to work faster over time. This is in contrast to some big players like Samsung whose phones lag more and more with updates.
This, ‘phone fatigue’ as many of Samsung’s users know very well, drastically slows down phones with every update. Nextbit wants to be different.
They are keen on releasing continual software updates and is taking a “cloud-first” mentality to address storage issues. Moss says, “Your phone will perform better over time and function at a higher level because of software enhancement.”
Nextbit is taking the lead in making Android even smarter and their goal is to roll out “a device that can adapt to you.” And considering their price tag on a premium phone, you can be sure that rivals like OnePlus are patiently waiting for Nextbit’s first foray into the saturated smartphone market.
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