The new logo still contains the same color scheme but has somehow devolved into a childish and “friendly”-looking Comic sans rip off.
Google has influenced and changed the world in ways no other company has ever done before. In the past 17 years since its first version was rolled out, much has changed. Now Google is simply more than a search engine with ten results in its database. Google affects a great majority of people even when they are away from their computers. From tap, touch, and talk, Google’s presence can be felt everywhere.
The new logo is the first significant logo change since 1999. The change also comes just one month after Google’s transformation to Alphabet. What does it all mean? Since the change, countless designers—and basically anyone with an opinion—has chimed in.
The new logo still contains the same color scheme but has somehow devolved into a childish and “friendly”-looking Comic sans rip off. Gone is the authoritative and old fashioned “G” that everyone has come to recognize. In many ways, the old Google logo still harked back to an older time when handwritten calligraphy was the norm.
Taking on an innocent logo is not going to change that or will it make people forget just how powerful Google has really become.
More importantly, Google is now more than just a tech company. It is Big Brother, the all-knowing and omniscient being that can finish our sentences for us. Taking on an innocent logo is not going to change that or will it make people forget just how powerful Google has really become.
Google is what it is. It is now a global power to be reckoned with. It is dictating our future and can even rewrite human history if the people behind it really wanted to. If they would like to project power, they could. But the reason for taking on a sheep’s disguise when it is actually a wolf (or something else) is very baffling indeed.One cannot help but feel suspicious about Google’s real intentions for the rebranding. What in the world is really happening behind the scenes? The Google Blog says that the new logo reflects Google’s position as a ubiquitous entity. If that is case, why should a childish logo written in chalk reinforce that reality? It seems absurd and downright deceiving, if you think about it.
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