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4 Things Chinese Smartphone Companies Are Doing Better Than The Rest

Why do they succeed when all others fail?

Michael Cruickshank
4 Things Chinese Smartphone Companies Are Doing Better Than The Rest© 2017 Oppo

Despite being widely criticized by the competitors, Chinese smartphone companies are much more than mere copycats. They have emerged from a Darwinian survival of the fittest in the tight Chinese tech market, and have continued to show their overseas counterparts that they to can build high quality products. Read our list below of 4 things which these Chinese companies are doing better than the rest:

1. Thinness

One of the major hardware features which Chinese manufacturers have managed to get to a fine art, is making their devices as thin as possible. While the iPad Air 2, is quite thin, Chinese manufacturers are already reportedly working on ultra thin smartphones which are less than 4mm thick. Possibly however, they may bend.

2. Product Iteration

Due to the shorter distance (physically and communication-wise) between Chinese tech companies and the manufacturers of their devices, they are able to pump out new iterations of their devices at a faster rate. This enables them to add a popular new feature from a competitor, or change the design of a device in a matter of months, not years.

3. Price Points

The primary reason why Chinese manufacturers have suceeded in much of the developing world is due to price. They have managed to keep costs very low, and hence ship a large number of devices to a consumer base that isn’t incredibly rich. To do this they utilise online stores, mid-range hardware and minimal marketing when compared to overseas players.

4. Localised Software

A final thing which Chinese manufacturers do well is shipping their devices witch software which is heavily tailored for certain markets. Starting with the unique Chinese market, they have included support for non-alphabeting languages, and advanced voice-to-speech software. This approach has the been adapted to provide similar customisations for markets in South East Asian and the Indian subcontinent.

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