Home > News > 5 Breakthrough Announcements At The Apple Event

5 Breakthrough Announcements At The Apple Event

Here are the things you missed at the Apple event in case you haven't seen the live update

5 Breakthrough Announcements At The Apple Event© 2019 Apple

If you’re reading this article right now, then you probably didn’t miss the commotion happening in the Internet about Apple’s event. That’s right! Apple is at it again as it launched its newest features, updates and products at the Apple event, March 21.

It seems like every year Apple would release a new product that’s not so different from its previous look, but did Tim Cook promise something different and unexpected for the Apple users? Here are the 5 important announcements at the Apple event that could either ‘wow’ or ‘boo’ Apple’s innovation dexterities. 

  1. Apple Wants To Save Your Life

Screen Shot 2016-03-22 at 10.03.13 AM.pngSource: Apple

Due to popular demand on the ResearchKit, a software that gathers health data from its users, Apple launched its newest software framework that can help you actively manage your medical conditions, the CareKit. Although this is similar to the ResearchKit, Apple claims that CareKit is a separate platform.

There are 4 key features of the Carekit:

1. It can help people track their individual care plans and action items

2. It can track symptoms and record how they are feeling

3. It can show how the users treatments are working

4. You can share information and communicate with doctors.

Apple's COO Jeff Williams demonstrated how this product can help patients with Parkinson’s disease and how CareKit tracks the effectiveness of the drugs they’re taking and exercise regime they’re on.

“We’re thrilled with the profound impact ResearchKit has already had on the pace and scale of conducting medical research, and have realized that many of the same principles could help with individual care,” said Williams at Apple’s press release. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care.” 

  1. Apple Takes On The Environment

Good Guy Apple is taking a step towards renewable energy to act against climate change. Vice president of Environment, Policy and Social Initiatives Lisa Jackson introduced the public to ‘Liam’—the robotic arm, which takes a dead iPhone, tears it apart, and reuses the materials for reintroduction into the global supply.

Jackson also announced Apple Renew, the project name given to Apple’s environmental initiative to reuse and recycle Apple products. Users can bring their iPhone, iPads, or iPods to the Apple store to be taken a part by ‘Liam’, which Apple says will be "safe for your data, and safe for the planet."

  1. Apple’s Smaller Products Make A Bigger Deal

Alas! Apple introduces its latest products, the iPhone SE and the 9.7 inch iPad Pro. Apple has decided to block-off its 2014 watchword ‘bigger the better’ and change it back to ‘small but terrible’

Source: Apple

The iPhone SE has 4.7-inch screen and is claimed to be the smallest smartphone Apple has developed. According to Greg Joswiak, VP of product marketing for Apple, “Some people simply love smaller phones. And the 4-inch phone is often their first iPhone. Some people asked and pleaded with us. So we’re calling it the iPhone SE. Our most powerful 4-inch phone ever.”

Although you might not be able to enjoy videos and movies on a big screen like on the iPhone 6 Plus, the iPhone SE still has some remarkable features to be noted such as its flash camera lens that recent iPhones don't have. The iPhone SE has double the processing power and four times the graphics performance of the iPhone 5S, as well as longer battery life.


Source: Apple

The new iPad Pro has also downscaled. Other than its size, the 9.7-inch iPad Pro is quite similar to the pervious 12.9-inch iPad but has a couple of breakthrough features as well such as its front-facing camera and True Tone display, which is what Apple is most proud of.

“The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.” says Joswiak in Apple’s press release.

  1. Apple’s Watch Made Cheaper and More Fashionable

Source: Apple

If you haven’t purchased an Apple watch, then this is the best time to get one. There is no new Apple watch but the company has made some modifications from the old one such as its band. Tim Cook has announced a spring lineup of new bands, including a "space black" version of its classy metal milanese loop and a new band model made of four-layer woven nylon.

To make the watch even more appealing, Apple has announced that this Apple watch will be cheaper: formerly $349 now at $299. There’s just no excuse not to have one anymore.

  1. Apple’s Siri Helps You Pick A Movie

Source: Apple

Just when you thought Apple can’t make your life any better, Apple’s tvOS 9.2 gains Siri to help you flip through your favorite channel. The Apple TV has only been in the market for 6 months but is already making massive updates!

Now, you can tell Siri to search for your favorite movies and enter your password, hands free. But if you do prefer to type it in, no need to worry because Apple TV has Bluetooth to support easier text entry. Moreover, according to 9to5mac, Apple TV apps can now be grouped into folders so you can keep games together, and iCloud Photo Library subscribers can view complete photo and video collections on the big screen. Now that’s just the kind of TV everybody needs in their homes, if you ask me.

Related articles

This page is currently only available in English.