Google announced in the past few days several major innovative products which are designed to bring wearables into the mainstream. These include the Android Wear operating system, as well as Google Fit, a platform designed to enable the easy tracking of fitness data. With this in mind it is then a shame that other companies aren’t trying to so hard…
Yes Adidas, we are looking at you.
The German sportswear company has been running a line of wearable fitness trackers for a while now, in competition with Nike and Fitbit. Unfortunately, their latest product is both underspeced, and devoid of any form of innovation.
The new Adidas fitness tracker is devoid of any form of innovation.
Leaks have confirmed the imminent release of the miCoach Fit Smart, a smart watch/fitness tracker which can measure heart rate, steps, position, and possibly other metrics. It features a weatherproof plastic construction, notification lights and a LED dot display.
These would be innovative features, had they not been around three years ago. The world of wearables has moved on from these chunky and non-interactive devices. Fitbit is producing ever smaller and more unintrusive wristbands better suited to sports, while Samsung, LG and Motorola are all producing fully fledged smart watches that combine the functionality of a computer with that of a fitness tracker, while at the same time utilizing touch and voice controls.
Slowly but surely Adidas will be left in the dust, should they continue with their current product strategy. In the long run, it would be prudent for them to follow Nike’s lead, and abandon the product side of fitness tracking to the major manufacturers, while at the same time doubling down on software and accessories.
The Best 9 Devices from CES 2017
Is This The End For Apple?
Nike Reveals Self-Lacing Shoes That Will Blow Your Mind
How Apple Watch Can Save Your Life
pebble time steel
Today's Best Deal
fit bit blaze
Does Apple Watch Have Anything to Worry About?
Top 5 Tech Trends from CES 2016 Day 1
Today's Best Deal
New Year, New You! ...Yeah, Right
TAG Heuer Is Playing A "Smart" Watch Game
The Most Innovative Tech Unveiled at IFA 2017
The 5 Best Wireless Headphones in 2017
IFA 2017 Preview: What to Expect from Samsung, Sony, LG and Co.
Samsung Galaxy Note 8 Unveiled: Best Features and Functionalities