Airlines Get Upgraded

Qantas airlines and Samsung Electronics have teamed up for a trial entertainment service that will use the Samsung virtual reality (VR) technology and headset to give airline customers a real three dimensional experience in a 360 degree interactive format.

Qantas airlines and Samsung Electronics have teamed up for a trial entertainment service that will use the Samsung virtual reality (VR) technology and headset to give airline customers a real three dimensional experience in a 360 degree interactive format.

Qantas customers will be immersed in a world by the click of a button. The virtual world will include network destinations, showcasing cities and sights, new Qantas products and the latest inflight blockbuster movies.

The three month trial will be available to first class customers in Sydney and Melbourne, Australia, both in the lounges, and on select A380 cabins en route to Los Angeles, USA. Pending customer feedback, the the headsets will be available in the First Class Lounges from mid-February, and on flights from mid-March.

As the first airline to offer virtual reality entertainment, Qantas is pioneering the latest technology for their customers. They are currently working closely with Jaunt to “develop and produce the live-action content including destination footage”, according to the press report.

Additionally, they have partnered with Tourism NT to create a special 3D experience from Kakadu National Park. Not only does this help promote marketing, but it also inspires traveling and promotes tourism.

However, “Hollywood blockbusters” seems like it’s further from reality. It’s unclear how many films are in proper formatting for virtual reality.

Nevertheless, it would see that Qantas is helping make long journeys more technologically advanced.