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Apple Fights Back Over #BendGate

Their phones don’t bend, they claim…

Apple Fights Back Over #BendGate

Last week the hashtag ‘#BendGate’ went viral online, especially on social media. It revolved around reports that the iPhone 6 would bend in the pocket of a user - something first appearing on Apple fan forum ‘MacRumors’. This was followed by numerous videos of people attempting (with some success) to bend their new iPhones. Now, following this controversy, Apple has finally released a statement.

Image: © 2014 MacRumors - DevinPitcher

Emerging from a previous silence, the company claims that cases of bending are extremely rare.

"With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple."

While this figure seems rather low, given the number of photos of bent phones which were spread around online, it is probably true that the number of bent phones was not as huge as many thought. Defending their design choices, the company went on to explain:

"Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision-engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high-stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high-quality standards to endure everyday, real-life use.

As well as these statements, the company has also given a tour of its product testing facilities to a news crew from CNBC, in order to show the lengths the company goes to to ensure good quality. Within this facility the company was keen to point out a torsion apparatus that bends the iPhone in different directions to see if the phone would be permanently damaged. With this, Apple hopes to weaken the notion that it did not test for the alleged durability flaw.

This response, combined with the offer to replace bent devices upon inspection, should put at least some of the controversy surrounding #BendGate to rest.

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