Apple Music Challenges Spotify

Apple Music is happy to announce that they retained at least 55% of their initial 11 million users

Are you one of those who forgot to cancel their Apple Music subscription? Well, because of that you're now one of the 6.5 million who Tim Cook proudly claimed as their paying customers. After the 3-month trial period of the new service, Apple Music is happy to announce that they retained at least 55% of their initial 11 million users after the June launch.

Compared to the leading music streaming app Spotify which has 20 million paying customers and is available in different platforms including iOS, Android, and Web, Apple Music is just available on iOS and has only been around for a few months. But then again, we can count this good number due to the three-month trial and the probable forgetfulness of most users.

Spotify shouldn't even have to worry if Apple seems happy with their current numbers as a spike was also seen on their end, finally getting the no. 1 spot on the iPhone App Store's Top Grossing list in the US. 

Real numbers will soon manifest but for now, Spotify is sitting comfortably well with 75 million active users.

This can be due to the popularity of the Apple Music and the fact that there's a big chance that their subscribers who canceled the service after the trial period opted for Spotify's free service.

Real numbers will soon manifest but for now, Spotify is sitting comfortably well with 75 million active users which is still a huge number compared to other competition like Pandora, Deezer, Soundcloud, and the likes. If Apple Music is indeed a threat, we'll see soon enough when the people realize they are being charged for that song stuck on their heads.