Ultimately, Apple didn’t find any way for it to be innovative enough to live up to the brand name.
Apple was suppose to release a 4k TV? That’s news to me. The industry giants based in California were believed to be making the leap to the big screen (in your home.)
Unfortunately, Wall Street Journal has reported that the Apple TV 4k idea is now officially in the dumpster after a good time spent (around half a decade) with R&D.
It was ideally going to differentiate itself with features such as FaceTime video chat capabilities. Cameras of the television would then follow your movements via the soundwaves of your voice! It would also come with the coveted 4k functionality. The long-sought feature of bringing 4,000 pixels across a single image does not come cheap. Though the price of 4k screens have gone down since its inception. So in due time, (hopefully) this type of TV would be more accesible to the bourgeois and the like.
Smart TVs are also out in bunches right now so that angle wouldn’t come off as revolutionary. Ultimately, Apple didn’t find any way for it to be innovative enough to live up to the brand name. They felt that they wouldn’t be able to supplant other companies that were already well entrenched in the industry. Apple would also have to tackle the intricacies of negotiating with cable channels and commercials which would complicate things even further.
Will Apple try its hand on the TV again? Maybe.