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Beyond Boring: The New iPhone 6S

All new, by Apple
Nicole Billitz
Beyond Boring: The New iPhone 6S © 2017 Apple

But it’s 2015, and Apple has ridden the wave of commercial success to nothing particularly new, and nothing particularly interesting.

We’ve been counting down the days to this event for nearly exactly one year, since the last similar event. Every year, this is a moment that is obsessed over, talked about, posted on, and celebrated.

As for the why? Now that’s a more interesting question. Frankly, most people that are Apple lovers have no idea why they love Apple. Apple is first and foremost, a marketing firm. Back in the day (circa the original iPhone) they used to produce innovative technology firstly, and market secondly. But it’s 2015, and they have ridden the wave of commercial success to nothing particularly new, and nothing particularly interesting.

Everyone knew this year was going to be an “S” model, without much actual improvement to the specs. Despite marketing the iPhone 6S as the phone that changed everything, nothing has really changed at all.

Which is why everyone’s anticipation over this event, particularly because all that was debuted was the iPhone 6S, is a bit confusing. Every other year, Apple releases a new phone that has a different design, different features, etc. As for the year in between, they release the “S” model, which has the same design, but gets a slight upgrade in processor and iOS. However, the phone is only just that - an upgrade.

Don’t misunderstand me - I’m the first person to praise Apple’s iOS software. Undoubtedly the best in the world, it single-handedly spanks Android every year in every category, except for customization, of course.

However, just because Apple’s software is great, does mean that its hardware is, which is why the countdown to this September event is completely ridiculous. Especially because everyone knew this year was going to be an “S” model, without much actual improvement to the specs. Despite marketing the iPhone 6S as the phone that changed everything, nothing has really changed at all.

Yet Apple made sure to mention that the iPhone 6 was the most “loved” phone, with iPhone users satisfaction rating “off the charts” - but no number was given.

Either way, they introduced the new iPhone 6S and iPhone 6S Plus, as 4.7-inch and 5.5-inch retina display, respectively.

If Multi-Touch was the first generation, 3D touch is the second generation. A new dynamic system that is deeply integrated into the iOS 9, it monitors how hard you are tapping and gives distinct tactile feedback. Tons of sensors have been integrated to measure the difference between each touch and give fast response to your on screen needs.  

Compared to the A8, it is 70% faster for processing, and 90% faster for graphics performance. But does that actually say anything except the fact that the A8 processor was really not that optimal at all?

The brand new A9 processor, is a 3 generation 64 bit chip that comes with new transistor architecture, which means that it is faster and more energy efficient. Compared to the A8, it is 70% faster for processing, and 90% faster for graphics performance. But does that actually say anything except the fact that the A8 processor was really not that optimal at all?

And it’s fair to mention that Apple really did do a full upgrade for graphics in general, because games will also now have dynamic cinematic calibrating so you feel every explosion and crash, at 60 frames per second. The m9 motion coprocessor is now embedded and always on and fully integrated with Health and Siri.

The 2nd generation Touch ID sensor is 2x faster than the original.

The iSight camera now has 12 megapixels, but 50% more pixels and focus pixels and autofocus is faster and more accurate. The new deep trench isolation technology will supposedly improve the overall color. Alongside HD video, 4K video (shoot and edit 4K video in your phone) is now possible. On the front, there is 5 megapixels, but the retina display also doubles as the retina flash to make a true tone flash that ensures your photos are bright even in low light settings.

All in all, it’s a good phone and worth the buy - but it is worth the hype? the adoration? the price tag? Meh, I’d swipe left.

All of what I just mentioned is very nice, but it’s also nothing revolutionary. Sure, the phone is fast (what flagship isn’t?). Sure, now it has graphics (even though Acer’s Predator 6 is way more advanced, a gamer’s wet dream). It has Touch ID (but now ZTE’s Axon Elite - which is not even a flagship, has an iris scanner and voice control). Sure it has 12 megapixels with better overall color (but there is still no way it can stand up to the Galaxy S6 in low light settings).

Actually, the only innovative thing Apple has done, and I will give them credit for it, is the

Live Photos. Using 3D touch to press on a photo, it comes to life with movement and sound. All iPhone 6S photos will now capture 1.5 seconds before and after the photo to help bring it to life (did anyone else think that maybe Apple ripped this off from JK Rowling, though?).  

All in all, it’s a good phone and worth the buy - but it is worth the hype? the adoration? the price tag? Meh, I’d swipe left.

Available for pre order September 12, available September 25. Comes in silver, gold, space gray, and rose gold. For those wondering, the iOS 9 update will roll out September 16.  

 

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