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Does Anybody Care About Tablets Anymore?

New statistics suggest the iPad days are over

Molly Holt
Does Anybody Care About Tablets Anymore?

The craze began in 2010 with Apple’s iPad, but it seems that they’re beginning to lose their appeal, with an annual decline expected in this year’s global shipments. A new report from IDC (International Data Corporation) suggests that, contrary to previous reports, tablets are unlikely to surpass personal computers numbers-wise, and that brand-name tablets will fall by 1.8% to 153 million. And in order to try combat the decline, prices are falling, too. Average selling prices are expected to reach a standstill at $373 in 2014’s mature markets (thanks to bigger screens and cellular-data enabled devices), although the cost per tablet for the rest of the world will apparently drop to as low as $302 (depicting an annual decline of 10%). And it seems that the slump has already begun, with Apple revealing during its June quarterly earnings announcement that the company had a 9.2 percent decline from the 14.6 iPads it shipped a year ago. However, rumours suggest that they will soon be releasing a new 12.6” version of the dwindling device, in their attempt to restore attention to the iPad and fight against the up-and-coming interest in Chromebooks like the Surface Pro 3.


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