After Snapchat declined Facebook’s $3 billion acquisition offer, Zuckerberg seems to have found a new way to make money from the ephemeral photo messaging app… by adding self-destructing timers onto your posts.
The social network appears to be testing a new feature that will let you schedule your post for deletion, allowing you to select a length of time from the list ranging from 1 hour to 7 days. We’re not sure exactly how long this ‘Choose Expiration’ feature has been going on for, as Twitter users began posting screenshots of the option today, although a Facebook Spokesperson confirmed the addition to the site, telling The Next Web that “We’re running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance”.
Is Facebook testing expiration for posts? pic.twitter.com/K6ULkclY6f— Stefano Maggi (@stefanomaggi) September 10, 2014
Although we’re not quite sure just how useful the change will be, the company seems keen to try out new ideas, and seem to be especially fond of Snapchat… Last June they released their own version of the app called Slingshot, which initially forced users to send a snap back before they could open any sent images. Although Facebook has since removed this odd feature, the app has still failed to reach any mainstream success.
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