When the OnePlus One first was announced by Chinese startup OnePlus in March this year, it was hailed as perhaps the best deal in tech at the time. Offering high end specs, in line with the best of flagship devices, at the low cost of only $300. Despite people claiming that the phone was a scam or a marketing trick, OnePlus was able to deliver its first batch of devices, which were met with generally glowing reviews.
Of course, there was a downside. In order to get your hands on the OnePlus One phone, you would need an invite, something which often could take months to get. Now however, the Chinese manufacturer behind the phone, OnePlus, believes it finally has the capacity for taking a larger number of orders. For a single hour, between 15:00 and 16:00 GMT on the 27th of October, any internet user will be able to pre-order the OnePlus One phone off contract for $300.
Given that this window of opportunity is so short however, it does raise questions over the true nature of the device. It is generally accepted that OnePlus makes very little money on each OnePlus One sold, and it is indeed possible that the company never plans to release the One as mass market device. Rather, by restricting the sale of the device to short periods, or only those with invites, the Chinese startup can keep media attention on themselves and establish themselves as a well-known brand, without losing too much money on such a low-cost phone.