Mozilla launched a super cheap smartphone for its Indian market this week. Dubbed the Intex Cloud FX, the smartphone has a 4GB memory capacity as well as Bluetooth. It supports both Hindi and Tamil, the two commonly spoken languages in India (India has over 1,600 languages).
The introduction of the phone is part of Mozilla’s strategy to bring the smartphone to the masses - it already announced at this year’s Mobile Asia Expo that it was launching the Cloud FX to Indian and Indonesian markets.
"With the launch of Intex Cloud FX, we aim to enable the masses to get smartphone experience at the cost of a feature phone."
The phone, priced at $33 is actually quite cost-effective. I remember paying about $20 for the most basic Samsung model about two years ago in Delhi. However, even back then smartphones were plentiful. India has been one of the most enthusiastic markets for smartphone devices, and according to the 2013 Canalys report it has the third-highest number of smartphone sales in the world, behind the States and China.
Mozilla is partnering with the handset company Intex Technologies on this project. Its director of marketing, Keshav Bensal said in a statement this week, "with the launch of Intex Cloud FX, we aim to enable the masses to get smartphone experience at the cost of a feature phone."
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