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For Those Too Pretentious For Tinder

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For Those Too Pretentious For Tinder

Hinge, a dating app that launched in the U.S. back in February of 2013, has marketed itself as the app for “educated people”.

Hinge, a dating app that launched in the U.S. back in February of 2013, has marketed itself as the app for “educated people”.

Although Hinge knows people will compare it to Tinder, the company insists the two apps are “very different”. Hinge is marketed for a much “classier” audience, because it uses your Facebook connections and an algorithm that connects you to potential partners via second and third degree connections from your Facebook friends, so there are no “randos” (as quoted on the website).

Currently Hinge operates in 34 cities in the U.S., but has just made its way overseas to London, Toronto, Mumbai and Sydney.

Founder and CEO Justin McLeod started the app in Washington D.C. through his friend connections, and since then, developed his target audience to professional, university educated 23-to-30-year-olds. On the website, it even has a promotional image that boasts a man from Harvard Business School. To curtail the obviously offensive class bias, McLeod insists that the main difference between his app and Tinder is that Tinder targets those that are only looking for a casual hookup.

“People compare us naturally, because our interfaces look similar, but we are very different,” he said. “The main differences are: People think of us as a way to meet people rather than a game to play with, and people use us to meet up in real life, not just to chat and flirt.”

The app allows you to create a profile that includes Facebook photos, hometown, religion, height, interests, current location, and of course, where you went to school and what your current job is. When browsing, all this information appears on the screen, and then you can choose to give the potential match a heart or a cross.

The blog even features “Hinge’s 30 Most Eligible”, the first of which, a blonde (of course) who graduated from another Ivy League.  

So basically, if you want a Harvard educated, 5’9” blonde that is best friends with your fraternity-friend’s sorority girlfriend, this is the app for you.

 

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