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Google To Invest $100 Million In European Startups

Stepping away from Silicon Valley in their search for the Next Big Thing

Molly Holt
Google To Invest $100 Million In European Startups© 2018 Danny Sullivan - Flickr

On a mission to own, well, absolutely everything, Google has embarked on its newest investment: European startups. Yes, Google will be flying to London and stopping off at the bureau de change on the way to change $100 million into funding money for new businesses.

Stepping away from the technology startup bubble that is Silicon Valley, Google Ventures, which began in 2009 to help provide mentorship and economical and technical support to startups, is branching out across the Atlantic into London. Clerkenwell, to be precise. Just down the road from the startup smothered hipster heartland that is Old Street (aka the Silicon Roundabout, get it?), the base will support other “compelling new companies” from European tech hubs like Berlin, Stockholm, Paris and the ‘Silicon Fen’ area surrounding Cambridge University.

In an attempt to find the next Soundcloud, Spotify or Skype (bought by Microsoft for $8.5 billion back in 2011), the Big G is going transatlantic to snap up the talent across the pond, stating they believe that “Europe’s startup scene has enormous potential”. Previous significant investments from Google Venture include high profile tech companies like taxi-app Uber and home automation company Nest, the latter of which Google recently acquired for $3.2 billion in cash.


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