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GoPro Is Seriously Screwed

Because now we have 360 view

GoPro Is Seriously Screwed

Everyone hold the phone, because seriously, this guy just single-handled destroyed GoPro.

Everyone hold the phone, because seriously, this guy just single-handled destroyed GoPro. 

"GoPro's done a good job," 360fly's CEO Peter Adderton stated. "They own the [action camera] space. No one owns the 360-degree video space."

Adderton, an entrepreneur and extreme sports fantastic, thinks his company that manufactures a camera the size of a tennis ball will become the future of action cameras and 360-degree videos alike. All in all, it will help popularize virtual reality not only for tech geeks, but for everyone.

360fly's CEO Peter Adderton thinks his company that manufactures a camera the size of a tennis ball will become the future of action cameras and 360-degree videos alike. All in all, it will help popularize virtual reality not only for tech geeks, but for everyone. 

Birthed from Carnegie Mellon’s robotics lab, the company began working on 360-degree videos way back in its early days (2011). The company first launched GoPano Micro, which is a 360-degree lens attachment for the iPhone. At the time it was really bold and innovative, but the final product was still far too sloppy, due to the final panorama being stitched from multiple cameras.

The 360fly prevents this, because it has one lens that captures all directions, and doesn’t require any stitching at all.

The size of a tennis ball, it has a f/2.5 aperture lens and records videos at 1,504 x 1,504 resolution at 30 frames per second with 240-degree vertical view and 360-degree horizontal view.

Obviously, it’s an action camera, and competing with GoPro, so it waterproof up to 16 feet and can manage temperatures up to 250 Fahrenheit and as low as -4 Fahrenheit.

The 1,600 mAh battery will last up to two hours of video recording. Importantly, it has built-in WiFi and Bluetooth 4.0 so it can link up to your smartphone.

The coolest part about this bad boy, though, it that it can edit and share your footage instantly, with the accompanying app. 

The coolest part about this bad boy, though, it that it can edit and share your footage instantly, with the accompanying app.

"If you start to move two hours of file footage onto your phone, your phone's dead, it's not gonna work," Adderton said. "I sat in my car and I took an hour worth of footage in my camera and I edited a two-minute video and shared to both Facebook and Instagram and any one of my social sites within five minutes."

360fly has big plans, and is already making second- and third-generation models, with higher resolution. "We're also going to build a pro version of this; the pro version of this will really allow professional photographers to create virtual reality," Adderton said. "It's not gonna cost 5,000 dollars. It's gonna be way south of that. We're building a [version two] of this. V2 will be out sometime early next year. It will be 4K."

It really is the end of an era for GoPro, because undoubtedly virtual reality is the future. This camera is perfect for action junkies, and for high tech nerds. In fact, Adderton is so prepared for people's smooth transition to his product that he is even ensuring GoPro accessories are compatible. “In order for us to really break down the barrier to entry of buying our camera, we've added an adapter that allows you to use all of your accessories from your GoPro, so you don't need to go out and buy a bunch of new accessories," Adderton said. "You can literally just snap them on and [you're] off and running."

For those even remotely skeptical, YouTube is already introducing 360-degree views, and Project Morpheus VR headset and Samsung Gear VR headset are due out within the coming year, and will need all the images/videos they can acquire.

GoPro better tread carefully because I think Adderton means business.




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