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Grindr Was The Best Predictor Of The Scottish Referendum

Grindr accurately predicted Scottish referendum results since 17 September

Anne Parsons
Grindr Was The Best Predictor Of The Scottish Referendum

Daily affairs in Scotland came to a grinding halt last Thursday as 85% of the electorate cast their vote in the independence referendum. The outcome was 55% in favour to remain part of the United Kingdom, which was a surprising result for many voters who believed that the result would be much closer. Polls such as YouGov predicted 52% to 48%, Ipsos Mori’s predicted a 53% lead for the no camp, as did Survation, as was reported in The Guardian.

Interestingly the most accurate predictor of the Scottish referendum result came from an unexpected platform: Grindr, the popular Tinder-like hook up app for gay and bisexual men.

Images: Grindr via The Guardian

The Guardian reported that Tom Court polled a sample of 655 men in Edinburgh, Scotland’s capital, about how they were planning to vote in the referendum. Court’s poll indicated a 56% no vote, which was a far more accurate prediction than many of the final night polls.

Findings like this may result in a turn towards social media to predict voting outcomes, rather than a reliance on more traditional methods. 

The infographic below shows the activity of #IndyRef on Twitter during the referendum.

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