You’d be forgiven for thinking that the popularity of the app ‘Yo’ coincided with some kind of inexplicable cosmic event that resulted in the collective loss of millions and millions of brain cells. But the app is still going strong.
The simple messaging app, which only allows you to send the word ‘yo’ back and forth, is still doing well. So far, over 100 million Yos have been sent, at the current rate of about 15 per second. This is down from about 100 Yos per second, at the height of its popularity a few months ago.
Read: One Word Answer, Yo!
“Sometimes it’s enough to look at someone and know exactly what they mean,” he said. “Yo is also a word that means nothing. The context brings the meaning. Because ‘Yo’ means nothing, it could mean anything. It’s stupid but it’s beautiful at the same time.” So when everyone else is thinking neanderthal, Hogeg is thinking Beckett.
However Hogeg might be on to something. The app could work extremely well with the new Apple Watch. The new watch already features some pared-down communication tools, such as responding to a text message with a pre-programmed response, or a picture.
“That could be a whole a new way to communicate,” Hogeg said.
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