Ever felt like every tech product release is the same? Don’t worry you’re not alone. Whenever anything new is announced in the tech world, is it almost always accompanied by an overly ‘inspirational’ video about how this new thing will “transform” and “revolutionize” not just your life, but everybody's lives.
It is unclear whether this is actually an effective strategy to increase interest in a product, or simply a reflection of the tech industry’s hubris, however what is certain is that it gives outsiders plenty of ammunition for parody.
Ikea has just released video promoting its new 2015 catalogue, but rather than promote it in a conventional ad, they instead have chosen to mock the “inspirational” style used by Apple, Google and others. In the ad they debut their latest ‘device’, the book book™. Its not a smartbook, or an ebook, it is simply a book book. But leave it to Ikea to explain to us just how truly transformative their new device is.
Check out their hilarious video below:
Gaming-Handy: Die 7 besten Gaming-Smartphones für ein top Spielerlebnis
Die 9 besten Smartphone-Kameras
This Is Why You Should And Should Not Get A Self-driving Car
Is This The End For Apple?
What Are The Big Consumer Electronic Events This Spring?
Top 5 Must Download Apps Of The Week
It’s Time For You To Change, Says Google
Apps That Will Make You More Useful
What Your Zodiac Sign Says About Your Phone Use
hp spectre 13
World's Thinnest Laptop Has Sexy And Stylish Design
Should investors back Asian companies to win the driverless car race?
Major tech trends and highlights from this year’s Mobile World Congress
Samsung Galaxy S9 and Galaxy S9 Plus: First Impressions and New Features
14 Cool Tech Gifts for Valentine’s Day