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Instagram Has Some New Competition

No, seriously. There has been no truer love than that between an analog camera and a hipster millennial.

Instagram Has Some New Competition

The newest camera from Fujifilm might break up the relationship between millennials and Instagram everywhere.

From the makers of Instagram (millennials) to the users of Instagram (millennials), we take our hipster photography very seriously. Which is why the newest camera from Fujifilm might break up the relationship between millennials and Instagram everywhere.

Alright, maybe it won’t be the collapse of Instagram, after all, instantly sharing our entire lives is what social media is based on. But the commitment to an analog relationship might pose a seriously problem.

Fujifilm’s Instax Wide 300 instant camera is a dream - and represents the era of Instagram long since passed. Basically the 2015 version of what a Polaroid might have looked like if the company still made cameras with instant film, it’s the Instax Wide 210’s replacement. The newer model is a lot more square and retro, with a two-tone black and silver design.

This analog camera will remind you of the moments where you looked the worst but felt the best - there will be red eyes, blur, and too much exposure or too little light. 

Not very attractive, the grip/shutter button, lens, flash and viewfinder all kind of stick out awkwardly. But this model is also a bit smaller, which is quite a wonder. It’s really difficult to create a camera that fits the 3.4 x 4.25 inch instant film. It’s already twice the size of mini instant film.

The Instax Wide 300 can hold 10 shots of Instax Wide instant film. It’s really easy to load (just open the backdoor and slide in the film), and it uses four AA batteries. This is also a bit retro. Has nobody informed Fujifilm about rechargeable lithium-ion batteries?

But here’s why it’s a menace to Instagram: these photos come out rough and a bit blurry, and remind you of all the good, emotional moments. Your smartphone manages to snap some pretty excellent, crisp images, but at a party, let’s be honest: you’re only uploading the ones to Instagram where you look good.

It reminds us of the time when Instagram was low resolution and that’s what made our photos charming - imperfect and grainy. Now it’s all food porn and high resolution images with are perfectly edited and original aspect ratios.

This analog camera will remind you of the moments where you looked the worst but felt the best - surrounded by friends, moving fast, and living life. You will have red eyes, blur, and too much exposure or too little light. It reminds us of the time when Instagram was low resolution and that’s what made our photos charming - imperfect and grainy. Now it’s all food porn and high resolution images with are perfectly edited and original aspect ratios.

Even better, Fujifilm incorporated your favorite aspect from Snapchat. There’s just a bit of room to draw a doodle or write a caption for you to remember the moment forever.

And when you share this kind of photo? This is more of an emotional kind of gift-giving.

It costs $130 in stock, but you can find it much cheaper. The instant films sells for $16 on Amazon for 20 sheets. So use with love.

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