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Is He Ready To Wear The CEO Twitter Crown Again?

James Dorney returns seven years after being ousted

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Is He Ready To Wear The CEO Twitter Crown Again?© 2023 Business Insider

Some say love is sweeter the second time around but will it be the case for James Dorney as he returns as permanent CEO of Twitter? Last October 5, the co-founder of the 140-character platform successfully regained his prized position he lost years ago.

Back in 2008, he was ousted from being the leader of the company reportedly due to the dissatisfaction of the board especially when Dorney leaves work early to pursue other personal activities and interest. However, after that wake-up call, Dorney worked hard to gain back his title and rightful place in Twitter.

Seven years after being fired from the job, Twitter tested the waters once again with Dorney as he gained the position Interim CEO when Dick Costolo resigned from his post in July 2015. From there, Dorney proved that with him on the helm of Twitter, the company is set to achieve more success one tweet at a time.

This was evident from the new improvements he already rolled out during his interim CEO days, which include using more than 140 characters for direct messages and incorporating the "Buy Now" button which made it convenient for users to purchase products. Twitter shares also showed a notable 7 percent growth since Dorney was given the top position, reinstating that investors are happy with this news.

Dorney also heads Square, Inc. a payment platform which he also co-founded making him juggle two CEO titles this time around. Will he rise up to the challenge or will it just be reminiscent of his past performance to the social platform most people know and love?



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