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Jaguar’s Wants To Turn Driving Into A Video Game

New heads-up display concept is amazingly futuristic

Michael Cruickshank
Jaguar’s Wants To Turn Driving Into A Video Game© 2018 Jaguar/Land Rover

Jaguar Land Rover is better known for making high-end cars, than creating innovative display concepts, however today they have unveiled a revolutionary new way in which we could interact with our cars. This comes in the form of a unique “virtual display” concept where data is projected onto the windshield of your car.

Rather than have driving information such as speed, RPM, fuel consumption etc., displayed on a separate panel underneath the windscreen, Jaguar is looking to relocate this data to the windshield itself, giving the driver a more contiguous road view. In addition, moving this data to the windshield projection allows a much greater array of information to be displayed when it is needed, rather than just static readouts.

Jaguar Land Rover wants to integrate a series of driving features which turn driving itself into something resembling a racing game

While this sounds quite futuristic already, Jaguar Land Rover also wants to integrate a series of new driving features which turn driving itself into something resembling a racing game. In a track environment, the display concept will superimpose racing information directly over the road, as it is viewed by the driver themselves. This includes recommendations on the most efficient line of driving and breaking, lap times, car positions and even ‘ghost’ cars based off the driver’s previous performance in a earlier lap.

They have also used this tech to display other features such as superimposed cones, which allow a driver to train more difficult maneuvers without the risk of damage to their car from hitting physical obstacles.

Despite Jaguar clearly creating this concept for a racing and motorsport environment, it nonetheless has a huge number of applications for everyday drivers. The direct benefits of the on-screen display, such as easier car operation and less driver distraction, are rather obvious, however the ability to visual project images onto the road is also very useful. Your car could theoretically alert you to obstacles, traffic movement, light cycles, route information and even alerting a you to potential crashes.

Sadly, of course, this is just a concept for the moment, and the actual technology to create these sort of projections is still some years a way. Nonetheless, this field of Augmented Reality is developing incredibly quickly, especially with new advances in 3D mapping. Perhaps Jaguar’s HUD is closer than we think.


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