When I was younger I was completely fascinated with mood rings - how they magically changed colour from a murky black, to inky blue, to bright red depending on your mood. The magic has broken a bit now that I know that the rings contain a thermochromatic element that reacts to your body temperature.
My intrigue now lies with something new, and admittedly techy. There now are now bracelets out there that can indicate the emotional state of its wearer. Not as whimsical as the mood ring, but still pretty cool.
The bracelets in question have been developed by the collective that works on Lady Gaga’s tech stuff, and it’s called Studio XO. The bracelets read a number of things to figure out our emotional responses, such as heart rate and temperature, and glow blue, green and red depending on our reactions. In a crowd this looks incredible.
Benjamin Mailes, Chief Technology Officer of Studio XO told the BBC, “the skin holds so many clues about how we feel, and our emotional responses to things. Our temperature changes, We blush when we get embarrassed, for example. These are all things we can measure electrically. We sweat when we get excited. These devices are supposed to pick up on these emotional triggers.”
The bracelets were recently featured at the Cannes Lions Advertising Festival as part of a Saatchi & Saatchi demonstration, and the audience’s reactions were connected to a graphic visual interpretation of the data in real time.
XO aren’t the only company in the game to use live bands as a live set. At this year’s SXSW a company called Lightwave used their biometric bands to detect movement, audio levels, and temperature. This emotional data feeds into the experience and adds a whole new dimension to these new live events.
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