LG's Mid-Range Conquest Of WMC

Although HTC and Samsung are revealing the flagships, LG has taken the smarter road and decided to reveal four brand new mid-range smartphone rather than make a competition.

With the Mobile World Congress set to kick off March 1 in Barcelona, the tech industry has been busy preparing, while the media has been busy leaking. LG has decided to throw their name into the ring, along with HTC and Samsung. All three companies have decided to unveil their newest products at MWC 2015. Although HTC and Samsung are revealing the flagships, LG has taken the smarter road and decided to reveal four brand new mid-range smartphone rather than make a competition.With this marketing strategy, they get their name out during a massive event with serious flagship release, and might even pull a bigger turn out during their own release of their upcoming flagship later this year.

The telecom industry has already realized that many customers, particularly in emerging markets, are much more likely to buy a solid, affordable mid-range device with decent specs before they spend money on a brand new flagship. Additionally, mid-range devices have a higher turnover rate, and therefore, that is where the money is to be made.

LG’s newest devices range from a small 4-inches like Joy, to 4.5-inches like Leon, to 4.7-inches like Spirit, and the full 5-inch glory of Magna, but are available in 3G and LTE.

The Joy is the more basic, entry-level model that has either a 1.2GHz quad-core or a 1.2GHz dual-core processor, but it also has a 5 megapixel rear camera and has a front-facing VGA.

LG’s newest devices range from a small 4-inches like Joy, to 4.5-inches like Leon, to 4.7-inches like Spirit, and the full 5-inch glory of Magna, but are available in 3G and LTE.

The larger three devices, however, will be powered by a 1.2GHz CPU with 3G or a 2.3GHz quad-core CPU with 4G, but all will have the latest Android 5.0 Lollipop installed out of the box. The 4G models also all debut a 8 megapixel rear camera, and the 3G models have only a 5 megapixel camera. The only other main differences lie in the front facing camera and the battery capacity. Leon has only a VGA front camera, and the Spirit sports 1 megapixel, but the largest device, the Magna, offers a 5 megapixel front camera. Even though they are mid-range, LG has pulled more advanced features from the higher end line, including selfie timer “gesture shot” and “glace view”, which previews notifications.

As of now there is no set price on the phones, but the Korean company confirmed that they would be reaching stories this week in selected countries.