On Friday, Snapchat debuted its first ever original series, “Literally Can’t Even”. As is the nature of Snapchat, the five minute episode was only available for a short period of time before it disappeared forever (except from the YouTube link below). However, it was available inside Snapchat’s channel in the new Discover feature, and was entitled, “Sip & Surf Party XXX”. Undoubtedly targeted at college students, and all youths between the ages of 18-25, the theme was young adults trying to be cool at a pool party, all while drinking.
Honestly, the stereotypical vanity has us all cringing and hiding our head it shame. The episode was awful. The production quality and the format was actually well done, and it made sure to stick to its Snapchat roots by using portrait format so that you see both character’s perspectives at the same time. However, the writing was just the worst, and I “literally can’t even” sit through the next one. It was just such a desperate ploy for attention it was painful. Also, it was a full five minutes, which is an obscenely long period of time for a video these days - I mean, two minutes of any video and we get the picture.
The people took to Twitter to also protest the absurdity of Snapchat’s latest bid, also calling shameful. It took millennial stereotypes and made the worst of them.
The show will run again next week, with a different episode, on Saturday night. It will only be available for a short time, as well.
I watched Snapchat's "Literally Can't Even" and I get it's supposed to be a parody and all, but it's on par with Mean Girls 2.— Mila Georgieva (@mila_georgieva) January 31, 2015
The original content in Snapchat Discover can be so much better. Literally Can't Even = charmless, unfunny attempt at Broad City— Ben Cunningham (@codeblue87) January 31, 2015
I watched a generous 90 seconds of the new Snapchat original web series "Literally Can't Even," but I literally couldn't even. It was awful.— Maya Kosoff (@mekosoff) January 31, 2015
Literally can't even believe I watched @Snapchat's new Literally Can't Even. Rich white girls! Party! Booze! Dubstep! Wooooooo!— Matthew Bryan Beck (@iBeck) January 31, 2015
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