This summer we reported on the controversial Tinder case that sparked within the media. Founding member and Chief Marketing Officer Whitney Wolfe filed a lawsuit against Tinder founding members Sean Rad, CEO, and Justin Maaten, Vice President for sexual harassment. Wolfe, the former girlfriend of Maaten, claimed that she was verbally abused and fired because she was a woman.
Well, hell hath no fury like a woman scorned. Wolfe, alongside other former Tinder employees Chris Gulzcynski and Sarah Mick have now started a brand new dating app quite similar to Tinder that went live this week on the App Store.
You have to be connected via Facebook, and you swipe right and left. The features are virtually the same. The big difference, however, is that girls hold all the deciding power. Girls must initiate all messages first, or they disappear after 24 hours. The guy can extend the match an extra 24 hours, but if she doesn’t message him in 48, he is gone forever.
The new idea is seemingly a good estimation for a female marketing strategy. Tinder is currently used like a game, and is done with big groups of people at parties, with no intention of ever meeting for a face-to-face date. Wolfe knows an active female initiator could change the game. It also eliminates all the unwanted messages women receive from prospective gentleman callers, even though they swiped right.
For those pursing same-sex relationships, whether based in friendship or romantic interest, there is no limitations on who can message first.
The profile also has a bit more information, like where you want to school and your current job.
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