What is sure to be one of the hottest holiday gifts of the year is already here because at Nike's Innovation 2016 yesterday, a new product was revealed that people are going to love. It seems like something from the future but the sports clothing retailer has brought to life the vision of self-lacing shoes. Yep, these shoes seem just like what Marty McFly rocks in Back To The Future. Okay, so they're not quite the same, but they are a real-life version of an idea that people only dreamed of 30 years ago. The teaser for the shoes is pretty cool and gives you a complete view of the HyperAdapt 1.0 in less than 30 seconds.
The HyperAdapt 1.0 is the innovation that Nike is looking to bring to customers with its groundbreaking adaptive lacing that automatically tightens when you put your foot in the shoe. It truly is a custom shoe for whoever puts it on because it uses a sensor that adapts to the user. The digital and mechanical engineering that went into this project have helped develop a product that is designed for movement and can be tailored to the individual. Once the person puts his or her foot in the shoe, there are two buttons on the side that can be used to tighten or loosen the fit. Trying to get your laces tight enough before you get in the game just became a lot easier.
With sensors that could adjust to what the athlete is experiencing, we may be looking at the future of footwear for athletes. One of the most positive effects of a product like this could be the reduction of distraction and possible injury amongst people playing sports. You can't keep running at full speed to score a goal if your shoelace comes untied and you trip or fall. Imagine if your shoe knew to tighten right when you plant your foot to make a quick movement to give you the proper support. The HyperAdapt 1.0 is the first generation of an idea like this and proves that it's possible to integrate adaptive technology in the highly reactive environment of sports.
So, when can you get your hands on a pair? Nike plans on making the product available in three colors during the holiday season. The catch though, is that only members of Nike + will have access to purchase the shoes. The app will launch in June and seems to be its own version of a social network with a "Feed" that arranges a selection of stories with tips from coaches and trainers and connects users to the Nike + Run Club, Training Club and SNKRS apps with the sign on. The "Inbox" feature will let members get access to the newest Nike releases. If you want to sign up so that you can get your shoes from the future, just head over to Nike.com.