Facebook is losing users. While several years ago the company was in a phase of exponential growth as it expanded into a greater number of markets, this time has now passed. Instead, in 2014, Facebook is facing stiff competition for mobile based social networks like Snapchat and Twitter which better facilitate niche communications. Furthermore, the site has become a victim of its own success, as with everyone using it, people are reluctant to act “normal” while logged in.
So within this environment, Facebook is looking for ways in which it can improve the overall News Feed experience for its users. As part of this, it announced today that it was looking for ways to cut down on the number of self-promotion posts that appear within a user’s News Feed.
While is it yet unclear what specific kinds of posting the social network is trying to discourage, Facebook has officially stated that they want to eliminate so-called ‘like-bait’ posts. These include posts with statements like “1 like = 1 prayer” or “share if you agree, like if you don’t” and other similar messages. While this content is indeed annoying, the plain-faced decision by Facebook to remove this kind of post in the interests of allowing people to see the “content they care about” reeks of hypocrisy.
Despite Facebook saying it wants to improve access to useful content, in the last few years, the company has been doing the exact opposite. First with promoted posts, and then last year with autoplaying video ads, the Facebook News Feed is now almost 50% advertising or promoted content.
What we are left with is a content stream which in no way represents Facebook’s stated goal of trying to connect people with the posts that are the most interesting to them. Rather the current News Feed is still all about making advertising dollars for the company itself. While this may be a useful business strategy in the short term, over the next few years, Facebook could see itself losing more and more users if they don’t find an effective balance.
Apple iPhone 7 Release Date Confirmed: Apple vs Samsung Price, Specs, Features and Technical Difficulties
A Review Of The Most Revolutionary 360 Degree Camera
Your Dog Can Now Upload Its Selfies On Social Media
Breaking Your Favorite App Might Be The Most Fun Job Ever
Is Instagram Making Changes You'll Love Or Hate?
Facebook Takes You To Another Reality
Google+ Gets A Face Lift
Twitter's Hearts Made People Like More
Facebook Is In Stiff Competition with Snapchat
DSCO To Dominate GIF Apps, Sorry Instagram
14 Cool Tech Gifts for Valentine’s Day
Living smart: Alexa-enabled smart home devices from CES 2018
New Year, New Gadgets: Top Tech Deals for 2018
The Best Tech Gifts in 2017: Trending Gadgets for Every Budget