Holga Camera really is about creativity and unpredictability and a refreshing medium
Before you were able to choose the perfect filter to make your photos have that "aged" look, there was a time when everything was done in film. Unfortunately, Freestyle Photographic announced Holga Cameras which are known for those vintage-looking photographs wouldn't be produced anymore. As everything becomes digital, the old is slowly forgotten, film photography is becoming obsolete.
Back in 1981, Holga was produced in China adding to the photography fever that everyone was experiencing at the time. Everyone was into 120 film format and Holga sated the thirst of the public with a cheap yet useful medium format camera. Photography had taken a turn through the years and gave way to 35mm film as well but Holga remained strong. Distributed to twenty different countries, the Holga was able to sells thousands and thousands of cameras as it stayed faithful to its original design.
Holga outlived many other cameras but, as like we have seen throughout the years, is yet another casualty of the digital age.
For over 33 years, Holga had paved the way to making photography a hobby and a serious expression of art and creativity. “It is with a sad heart that we say goodbye to a camera that has been so popular with so many. A Holga Camera really is about creativity and unpredictability and a refreshing medium in today’s digital age.” states Gerald H. Karmele, President and Chief Operating Officer of Freestyle. “Holga outlived many other cameras but, as like we have seen throughout the years, is yet another casualty of the digital age.”
With photography apps being born day after day, analogue and film cameras are definitely facing extinction. But will you let that happen? There's something about not knowing how each shot will look like and be awed once the developed pictures show your masterpiece and that's what Holga had provided everyone for years.
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