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Psst...5 Key Rumors About Apple's Smartwatch

What we know and don't know about the rumored iWatch

Anne Parsons
Psst...5 Key Rumors About Apple's Smartwatch© 2018 Todd Hamilton - Flickr

It’s easy to forget that Apple have actually never officially told us that they are going to launch a smartwatch, but at this point in time, with the flurry of rumors and speculation on the web, it seems pretty much like a given.

Tech pundits have gathered a lot of evidence to support the notion that the watch will be unveiled alongside the new iPhone 6 tomorrow - what else do we know already?

1. Apple Nabbed A Top Executive From Swiss Luxury Watch Brand

We know that Apple made a key hire, when recruiting Patrick Pruniaux, TAG Heuer's vice-president of sales and retail, back in July. At the time, Jean-Claude Biver, the head of LVMH's luxury-watch division, gave the game away by telling CNBC, "our sales director left yesterday because he took a contract from Apple to launch the iWatch." Alright then. No beating around the bush.

2. Apple Was Granted A Wristband Patent

Another key giveaway was a patent published last year which confirmed Apple’s intention of making a ‘wristband’. The patent filed by Apple in 2011 and published in February 2013 suggests the wristband would have a flexible body, wireless links, storage and a kinetic energy gathering component for charging on-the-go. It also would be able to link to an iPhone, display maps and other information.

3. Design Speculation

When it comes to design, no one’s quite sure what Apple is going to come up with. It seems unlikely that Apple will follow suit of its competitors, who have produced slab-square, and large round designs, but it’s anybody’s guess really. I quite like the curved wristband look, as visualised above.

4. The Name 

For months now everyone’s being calling it the iWatch, like that's the only option. However the name 'iWatch' could be a bit too obvious for the company that gave us 'iPad'. Remember at the time everyone thought it would be called the iTab, or iTablet? Apple had us fooled. So they could do it again. Other suggestions on the web have been iTime, the iBand, iFit, and iWear. Personally, I like the iBand.

5. Wont Be Available For Purchase Immediately

Another piece of information on the rumor mill is that even if Apple does unveil its smartwatch tomorrow, it wont be on sale to consumers immediately. This will have multiple benefit for Apple if this is their strategy. This will build demand for the product before its actual launch, and will undermine sales of rival devices from competitors such as Motorola, Samsung, and LG, all of which announced smartwatche devices this week at the IFA trade fair in Berlin.

Tune in tomorrow at 10am PTZ/6pm GMT

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