Samsung Is Killing The Game

So it’s little surprise that they released their two new mid-range smartphones in China today, the Galaxy J5 and Galaxy J7, targeted for young users.

Other manufacturers, beware. Samsung took its hit in China seriously last year, after being removed from the top-spot by Xiaomi smartphone sales.

This year, Samsung brought its A-game, not just to China, but globally. Already the largest handset manufacturer in the world, Samsung took 2015 as the year to firmly cement their claim to the title.

So it’s little surprise that they released their two new mid-range smartphones in China today, the Galaxy J5 and Galaxy J7, targeted for young users. Now, honestly, they are really just mid-range phones, so it’s not much to get terribly excited about, but the point is the specs are Samsung: solid, impressive for the price.

But more about this attack on the global market: smart Samsung has realized for a while that young users are where the money is. So believe it: the first Samsung phones to offer front-facing LED flash (alongside the 5 megapixel wide-angle selfie snapper) which perfectly conforms to the millennial narcissism generation.

Now, honestly, they are really just mid-range phones - but these are the first Samsung phones to offer front-facing LED flash (alongside the 5 megapixel wide-angle selfie snapper). 

Aside from that though, pretty standard run-of-the-mill business. 1.5GB of RAM, 16GB of internal storage that is expandable, alongside LTE and dual SIM capacities. The J5 and J7 have a snazzy 13 megapixel camera with f/1.9 aperture.

That’s where the similarities end. The J5 has a 5.0-inch display with a boring 720 pixel resolution, but it is powered by a 1.2GHz quad-core Snapdragon 410 processor, and even though it’s not the best, it is Snapdragon. The battery is stacked at 2600 mAh.

For those believing bigger is better (which is actually usually the case with smartphones), the J7 boasts a 5.5-inch display with 720 x 1280 pixels, and is powered by an octa-core Snapdragon 615 processor (supremely respectable). Under the hood is a whopping 3000 mAh battery.

Both sport Android 5.1 Lollipop and will available in China in three colors (black, white and gold) starting later this week. Currently the price is $225 for the J5 and  $290 for the J7. For those wondering if it will be released anywhere besides China, I can’t confirm but I’m confident it will get there eventually.