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Sold Out In Three Minutes

Xiaomi, which made headlines this past December, is off to a solid beginning to 2015.

Nicole Billitz
Sold Out In Three Minutes

 Xiaomi’s latest flagship, the Mi Note, sold out in under three minutes on Tuesday.

Xiaomi, which made headlines this past December, is off to a solid beginning to 2015.

The Beijing-based tech company announced that it doubled its revenue in 2014, became the third largest smartphone maker in the world, finally managed to become the most popular manufacturer in China - a title long held by Samsung, and received $1.1 billion in its latest round of investment funding, which made it the world’s most valuable tech startup - with a $45 billion valuation, just surpassing Uber at $40 billion. But that was all last year.

This year isn’t looking any different. Xiaomi’s latest flagship, the Mi Note, sold out in under three minutes on Tuesday.

The more powerful version, the Mi Note Pro, will make it’s debut in March. This flagship will bring some staggering specs to the world stage, including a 2K display, measuring 515 pixels per inch, with the much discussed lightning fast 2.0Ghz octa-core Snapdragon 810 processor.

Chief executive Lei Jun introduced the handheld at a conference in Beijing earlier this month, making a direct comparison to Apple, saying the Mi Note is 1.05mm thinner and 11g lighter than the iPhone 6 Plus. The Mi Note, priced at ¥2,299 ($371) will feature a 5.7-inch screen, with a quad-core processor that speeds along at 2.5Ghz. It will also have 64GB of internal storage, 3GB of RAM, dual-SIM, and a 3000mAh battery. It will also feature a 13 megapixel Sony camera, with a 4 megapixel front camera.

The buzz around the smartphone didn’t disappoint. The first batch of phones sold out three minutes after it hit stores in China. Although no number of smartphones was disclosed, Xiaomi said that there are 220 million reservations for the device. The next batch of devices will be available in China on Feb. 3.

The more powerful version, the Mi Note Pro, will make it’s debut in March. This flagship will bring some staggering specs to the world stage, including a 2K display, measuring 515 pixels per inch, with the much discussed lightning fast 2.0Ghz octa-core Snapdragon 810 processor. It will have 64GB of storage as well, with 4GB of RAM, and is going for ¥3,299 ($528).

 

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