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The Internet Is Coming 360

Well, Getty Images is, anyways

The Internet Is Coming 360

360 Degree View has been getting a lot of press lately, and for good reason. With the upcoming popularity of the inevitable virtual reality era, 360-degree images and videos are in high demand.  

360 Degree View has been getting a lot of press lately, and for good reason. With the upcoming popularity of the inevitable virtual reality era, 360-degree images and videos are in high demand. Even YouTube now has 360-degree images and videos online.

So it’s no surprise that Getty Images is also entering the world of 360 degrees. Getty 360 Degree View is a collection of immersive 360-degree imagery, and will be available to Oculus Rift users via the Oculus 360 Photos app in the Oculus Store.

Obviously, specifically for VR headsets like Oculus Rift, Sony’s Project Morpheus, HTC’s Vive, and Samsung’s Gear VR, panoramic images and videos are necessary, and in short supply.

That’s why getting Getty onboard is crucial. Getty Images is the world’s largest photo agency, it has more than 80 million images and grows everyday. More importantly, it has an eclectic archive that are diverse enough for every use and every person around the world.

So it’s no surprise that Getty Images is also entering the world of 360 degrees. Getty 360 Degree View is a collection of immersive 360-degree imagery, and will be available to Oculus Rift users via the Oculus 360 Photos app in the Oculus Store. 

"The 360 Degree View by Getty Images collection enables a deeply engaging experience in virtual reality, a technology poised to transform the way individuals interact with the visual world," said High Pinney, the vice president of editorial content for Getty Images.

Obviously, it’s a symbiotic relationship. Not only does Oculus ensure future footage, but Getty ensures their company’s future. But the best part for tech geeks is that it really does become another major source of content for the current VR favorite.

Still, Getty always has been geared toward journalists and researchers alike, so it’s no surprise that it will probably stay that way, despite Oculus’ new consumer-friendly marketing.

If you are one of the few not impressed with the Oculus, don’t worry. Getty Images will also be available on Samsung’s Gear VR.

Getty’s photo collaboration will happen just in time for the consumer version of the Oculus, which will see it’s release sometime in early 2016.

 

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