Match Group is certainly on a mission to find your match for you.
Whether you admit it or not, you've probably come across the Match Group as they are responsible for the most popular online and app-based matchmaking empire on Earth. With Match.com, OkCupid, Tinder, PlentyOfFish, meetic, Twoo, OurTime, and FriendScout24, under their belt, Match Group certainly is on a mission to find your match for you.
But a business is a business, the Match Group does intend to help you out with your love quest but they also intend to profit from it. This is the reason why they filed for an initial public offering today in order to raise around $450 million that will elevate their value at $3.1 billion. Last year, they were able to gain $888.3 million in revenue which they will definitely surpass this year.
As of September 2015, Match already bagged a revenue of $752 million
As of September 2015, Match already bagged a revenue of $752 million which they gained from having 59.6 million monthly active users worldwide. Although there are only 4.7 million paying customers from their services, Match monetizes heavily on advertising like any other website or app company in the market. They are available in 38 countries and is steadily growing at a fast pace of 63% according to their data.
With all these numbers, it's not hard for Match to attract more advertisers especially with the promise of better targeted ads with a wide range of age group which they serve. Match certainly is a testament that finding love can make one rich with just a simple right swipe.
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