This Thursday Tinder will unveil at their press conference their current project in testing phase: Tinder Plus. The new paid version of the app is coming with the much demanded Undo button, which will allow users to go back and re-swipe. It’s also bringing a Passport feature, will allow users to search outside their current area. Currently Tinder stands worth a net $1 billion, and IAC, the parent company that owns 60% of the business, has been preparing to gain a bigger revenue.
Tinder Plus allow users to go back and re-swipe.
As many who use the app know, it’s quite easy to get into a very fast swiping frenzy, and accidentally swipe left on someone who you intended to swipe right. As reported in TechCrunch, Tinder co-founder Sean Rad said, “The most-requested feature we get is a button to go back and have a second chance with people that users swipe left on. Everyone has wanted it from the beginning. It’s absolutely at the top of the list”. Ask and you shall receive, for a price. Although the big yellow “Undo” button will be there for everyone, it can only be activated if paying the monthly fee.
Additionally, Tinder Plus will bring the Passport feature, which will surely bring out some excitement for those constantly on-the-go. The Passport button, located on the homepage, will finally allow users to search outside their current area. Currently, Tinder allows you only search within a 100 mile radius of yourself, using GPS. Passport will allow you to be in one city, while simultaneously searching for other users in a different city (or cities) around the world. This is an excellent solution for those that are traveling and hope to schedule a date before they arrive, so as to prevent finding a connection the day they leave. Although some are opposed to this feature in fear that it will lose attraction for those who are searching in their own location because they may be connected with someone outside of theirs, Rad also commented that he doesn’t think it will be a big enough problem to hurt locals searching for locals.
Currently the new app is not available for testing in the U.S., but only in the U.K., Brazil, and in Germany, with only 40% of the pre-existing user base gaining access to it and will be available starting Thursday. The premium service will require a monthly payment, but currently, the final amount is undecided. While still in testing, Tinder will vary the price based on location anywhere from $.99 to $4.99 to $9.99 and even to $19.99 a month, depending on demand. Once the majority of the users have settled on a price, Tinder will launch the app globally.
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