Uber, the controversial transportation app start-up has just made a bold move by headhunting Obama's former campaign manager and advisor. David Plouffe will make the move to Uber in late September, as they gear up to expand nationally and internationally.
Considering the challenges Uber has faced with local regulations and the taxi industry in various cities, hiring someone who Politico billed "the most popular man in Washington" can't be a bad thing. Uber has upset cab drivers in a number of cities who protest that they are being undercut by Uber becasue it does not have to comply with the same kinds of regulations and fees. If Uber wants to succeed it will need a very nuanced political strategy.
"It’s providing jobs; it’s cutting down on drunk and distracted driving. I think the mission is really important"
Plouffe has already told the New York Times that “we’re on an inexorable path of progress here” in an interview . “Uber is making transportation safer. It’s providing jobs; it’s cutting down on drunk and distracted driving. I think the mission is really important.”
Plouffe, 47 and a native of Delaware had been tipped to return to the White House as Obama's Chief of Staff, but obviously decided he prefered the prospect of challenging negotiations with the transport company instead.
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