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What Apple Thinks We Do vs Real Life

The Apple Watch is Designed On The Premise That We Actually Do Stuff

Anne Parsons
What Apple Thinks We Do vs Real Life

1. Apple's idea of a rooftop party

Real rooftop party.

2. Apple thinks we work-out all the time. Like literally all the time.

Which isn't true - but when we do it actually looks a bit more like this.

And this.

But NEVER like this. Can anyone tell me what this guy is doing?

3. Apple thinks we want to monitor our health 24/7

When really, you're thinking about your next one of these.

4. Apple thinks we actually do things at the weekend. Like Painting Artsy Walls.

When in reality it's a bit more like this.

None

 4. Apple thinks we skateboard everywhere.

In reality, we skateboard nowhere.

5. Apple thinks this looks perfectly acceptable

 

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