Such was the frenzy surrounding the Apple iPhone 6 and Apple Watch launch yesterday, that it would seem impossible to get sidetracked by anything remotely trivial. Then came Scarf Guy.
Tommy Krul, a Dutch games developer, started trending on Twitter almost immediately, dubbed #scarfguy. At least two parody accounts have sprung up @purpleScarfGuy and @KeynoteScarf to make fun of this guy's completely ridiculous scarf.
The infinity scarf seemed a tad superfluous for the occasion - but we'll never know what he was thinking. Maybe it was genuinely a bit nippy in the Flint Centre.
We do know that Krul is a co-founder and Chief Technical Officer of the gaming company Super Evil Megacorp - its first release is the multiplayer game, Vainglory.
Here's some of the best Twitter reactions.
GOLD. SILVER. SPACE GRAY. pic.twitter.com/3Tg1Ed7Lwx— Shaun Pendergast (@ShaunPendy) September 9, 2014
Gaming-Handy: Die 7 besten Gaming-Smartphones für ein top Spielerlebnis
Die 9 besten Smartphone-Kameras
Is This The End For Apple?
What Are The Big Consumer Electronic Events This Spring?
Top 5 Must Download Apps Of The Week
Your Dog Can Now Upload Its Selfies On Social Media
Apps That Will Make You More Useful
What Your Zodiac Sign Says About Your Phone Use
hp spectre 13
World's Thinnest Laptop Has Sexy And Stylish Design
Top 5 Futuristic Movies That Are Terrifyingly Possible To Happen
9 Cool ways to use a VPN that make your life easier
The all-in-one DOOGEE S90 modular rugged phone unveiled
The 5 Best Wireless Headphones in 2018
How to get the coolest Black Friday and Cyber Monday tech deals