Who Needs Apple, Anyway?

Pebble introduced the brand new Pebble Time, with a brand new color e-paper display that never turns off.

Over two weeks ago, Pebble got mysterious and started a countdown on their website. Yesterday, it finally struck zero and we weren’t disappointed. Pebble introduced the brand new Pebble Time, with a brand new color e-paper display that never turns off. Because its e-paper instead of LCD or OLED, it has a fantastic battery life of up to seven days on a single charge (which Pebble brags about in days, rather than hours).

In an attempt to remind of us of the company’s humble beginnings on Kickstarter, they returned to the place that made them rich the first time. The company took to Kickstarter to help fund the product, and less than a half an hour later they reached the $500,000 goal. At the time of writing, there was over $8.5 million.

The new interface displays notifications, news, reminders and events, while being broken up into the Past, Present, and Future sections. The new Timeline interface will also work with older smart watches.

The company took to Kickstarter to help fund the product, and less than a half an hour later they reached the $500,000 goal. At the time of writing, there was over $8.5 million.

The latest product also features a microphone which allows you to reply to incoming notifications and allows the user to take notes. Android users will be able to access their favorite Android apps such as Gmail, Hangouts, WhatsApp, Facebook Messenger, and hundreds more. The newest smartwatch supports Android 4.0 and after.

Pebble Time is compatible with iOS 8, so long as the device is iPhone 4s and after.

It is 20% thinner than the original Pebble, measuring 9.5mm thick. It’s also sporting brand new Gorilla Glass with stainless steel bezel, and it’s water resistant.

It also has a “smart accessory port” that allows developers to create sensors and straps that connect to the wristwear, to help customize it.

Pebble Time has a set regular price of $199, the same as the Pebble Steel. With the Kickstarter campaign however, the two Early Bird packages provides the wearable for $159 and $179. It will ship first in May 2015.

So take that, Apple.