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Why Smartwatches Won’t Be The Next Big Thing

But that doesn't mean the end of wearables

Nicole Billitz
Why Smartwatches Won’t Be The Next Big Thing© 2023 Apple

Even with nearly every major company developing their own smartwatch, from Motorola, to LG, to Samsung, somehow, we still haven’t seen a major switch in the market. The reason is because of the watch itself, not its features.

The truth of the matter is that smart watches are for watch people. Which is fine, but if you weren’t a watchwearer before the dawn of the smartwatch, it is unlikely that you will come to be. Even with nearly every major company developing their own smartwatch, from Motorola, to LG, to Samsung, somehow, we still haven’t seen a major switch in the market. The reason is because of the watch itself, not its features.

The tech giants have already discovered that most people won’t buy a brand new flagship smartphone every year, because the technology seldom improves significantly, and even when it does, its not cost efficient. With smart watches, it will be the same. And as an aside, the smartwatch will never have any truly revolutionary features, because it will always be attached to the smartphone, which will ensure that the smartphone is the one that always gets all the credit. Even the smart watches with the better specs and more advanced features can only offer a quarter of what the user’s smartphone can already do. Even the smartwatch's orginis, as a health monitor, seems to be losing its market, because now people will find the same heart sensors and pedometers in their smartphones.

Even the smart watches with the better specs and more advanced features can only offer a quarter of what the user’s smartphone can already do.

Even if a smartwatch was to finally separate from the smartphone, we still might find it too small, and again, it would only appeal to watchwearers anyways. The Era of the Phablet has been long, and it seems unlikely to change any time soon. Smartphones with bigger screens are more multipurpose and practical.

Even with all the newest smart watches being announced, with customizable bands and high-end devices like Pebble, it still seems that it draws in only a small market.

Wearables, however, will be an entirely different thing. Although the term is sometimes mistakenly used interchangeably, its important to know that a smartwatch is wearable, but wearables are much more than only smart watches. Not only do they range in size and place, but they also have a wide range of ideas.

There are now wearable headbands that help you focus, virtual reality handbands that attract gamers, watches that turn into drones, even smart clothing.

Most people seem to think that the Apple Watch will change all that and lead us into the Dawn of the Smartwatch, and yet, it is only a smaller, and less well featured smartphone. It’s not as expensive, true, but it will only ever be used as a substitute for the smartphone - it will never go beyond that.

However, wearables still have a long and bright future. Just look at the Cicret Bracelet, which might just change the wearable game entirely. It simply projects your entire smartphone on your own arm, and allows your skin to become the touchscreen. You can watch movies, surf the web, send messages, even make phone calls. Who knows? Soon it might not only be projecting, but holding the entire device in its small band.

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