Forget about diplomacy, how about twiplomacy?
Twitter has undoubtedly amplified the voices of world leaders in the last few years, and its influence is there to be seen in tweets and retweets. The #Twiplomacy study is an annual global study which takes a look at the use of Twitter and world leaders, and how they interact with each other on the “virtual diplomatic network”.
So who do you reckon is the most influential leader? We can tell you now that Barack Obama has the most followers (at almost 44 million). So he's the most influential, right? Well, not quite. The measure of how influential a person is comes down to the retweeting.
According to the study, the truly most influential person on Twitter is Pope Francis, the current pope of the Catholic Church, who has more than 14 million followers across a number of accounts (in different languages).
So while follower numbers are important, it’s the tweet to retweet ratio that matters more. So despite Obama’s massive following, the @BarackObama tweets are on average retweeted only 1,442 times. On the other hand, Pope Francis’ tweets get retweeted on average 10,000 times on his Spanish language account, and 6,462 on his English account, which deems him the most influential. Now for you.
Quick facts #Twiplomacy via Tech.eu
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